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Starting An Online Clothing Business – 10 Important Things To Consider

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Starting An Online Clothing Business – 10 Important Things To Consider

When starting an online clothing business, it is very easy to be disappointed because neglecting some things can really lead to frustration. People often out of curiosity and the drive to start an online clothing business, they refuse to address some important things. The truth is that without a well-thought-out online store, you won’t have the ability to sell your products effectively to your target audience. Today, I am going to list and explain 10 important things to put into consideration when you are about to start an online clothing business.

Starting An Online Clothing Business: 10 Important Things To Consider

Planning and Strategy

1.   Customers Or Audience

Every business have a particular set of people in mind before its existence. These particular people are called your audience. They are the ones that will be your customers and also determine how your business will go.

Where will your traffic come from? One of the biggest mistakes made by new entrepreneurs is failing to identify a target audience. Once identified, your target market will influence every movement you make with your online store going forward. Starting an online clothing business is about having some people in mind that will be interested in your cloths. Do you want to be selling jersey, Female wears, Children, Students, Male and other categories. You need to have some set of people in mind.

2.   Uniqueness Or Differentiation

After identifying a target audience, think: why will this audience order from me? The online clothing and fashion industries are especially competitive. You are not the first person that will start online clothing business. Many have invested in clothing business and are very popular now. This does not mean you cannot make your own sales. But you have to reflect on why people will want to order from you instead of amazon. What can you do to be special and attract your targeted audience to move your online clothing business forward?

3.   Shipping

Starting an online clothing business is not about people walking into your store to buy cloths. They have to place and order, and then it’s your job to deliver it to them at the appropriate time.

Customers have come to expect free shipping; brands that don’t offer free or low-cost options risk shopping cart abandonment. You’ll also want to determine what your store return policy will be; many top fashion stores online offer free returns. Ideally, you should calculate shipping and return costs, then factor that price into your margins. Please make sure you consider that when starting your online clothing business.

4.   Backend functionality

 Before you think about the specific platforms and development assistance you’ll need for your fashion store, you ought to consider the processes you might need to use on a daily basis. Hours of planning now can save you days of menial processes in the future. For example, how will you fulfill your orders? If you’re holding inventory, what will be the flow from when a customer places an order to his/her receipt of that order?

5.   Specials and Promotions

 During black Fridays, many people will flood different stores to buy things because of the promo going on. People like promos, they are happy when they ear of a bonanza or a special your store is making available. This will help you to be popular and increase your audience size.

Launching your Website

6.   eCommerce Platform

. Shopify is an option for small upstarts, but will not enable customization as your eCommerce brand grows. You can even try the free trial of shopify to see how it works.

7.   Mobile design

Starting an online clothing business have a lot to do with how your online clothing store website will work on mobile phones. An average person uses his/her mobile phone to check things on the internet.

By the end of this year, more than a quarter of the world’s population will use a smartphone.  Nearly half of all online retail traffic now comes from mobile devices (IBM). Clearly, optimization of your online fashion store for mobile is incredibly important. At the very least, you should plan to create a website that is responsive. As you grow, you may want to consider developing a native mobile app.
If you mobile design is confusing and unprofessional, people would not want to lose their money.

8.   Product Photography

One of the most frequently forgotten aspects of building an online clothing business brand is product photography. Most customers won’t have anything to go off of other than how your products are portrayed in images online. Pictures will speak for you. You will professional pictures of you and your products for online marketing that we will talk about in a short while.

9.   Copywriting
Content is the king. You have to do some convincing writing. You have to create some contents.

Many entrepreneurs go through the planning and website development phases of their websites, and then streamline the content creation process. Website content is one of the most important parts of your website. Before launching your website, plan to set aside a period of time for development of this content.

10.   Marketing

This is where you will have to help people to locate and know about your online clothing store. Several platforms are there for you to market what you do. There are paid advertisement platform like facebook ads, google ads, sponsored posts and more. And there are free platforms like facebook, twitter, instagram, snapchat, pintrests, and more. Where you can start building a brand and building an audience.

Starting an online clothing business is not as hard as you think. You really must succeed in life.

Do you have any question, any request or anything you want to say, go ahead below and we will be happier to help.

Thank you for reading starting an online clothing business – 10 important things to consider.

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« Last Edit: December 30, 2017, 10:09:36 AM by apeiron24 »
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